CASE STUDY / DUPRAY

Helping Dupray build traceable, cost-effective fulfillment

After a lot-tracking issue at a previous 3PL made a recall difficult, Dupray needed a fulfillment partner that could bring stronger traceability, serial number tracking, OMS integration, and smarter shipping economics into one operation.

TRACEABILITY OPERATION Live
Dupray fulfillment operation
ControlsLots + Serials
SystemCustom OMS
ShippingParcel Plus
Traceability matters. Built for lot control, serial tracking, and smarter package routing.
THE TURNING POINT

A fulfillment problem exposed the need for better traceability

Dupray came to 247 after a lot-tracking issue at their previous 3PL made a recall more difficult than it should have been. For a brand managing products where batch visibility, serial numbers, and customer-level traceability matter, basic warehousing was not enough.

247 rebuilt the fulfillment workflow around better inventory control, lot tracking, serial number tracking, and cleaner operational data — while also helping Dupray reduce cost per package through smarter carrier and multi-package shipping options.

Dupray fulfillment traceability challenge
Lot Tracking Gaps Recall workflows became harder to manage
Serial Visibility Unit-level tracking needed stronger controls
Shipping Pressure Multi-package orders needed smarter routing
THE PROBLEM

Dupray needed fulfillment control, not just storage

The previous 3PL’s lot-tracking issue made recall execution harder. Dupray needed a partner that could create a more reliable process for capturing lot data, tracking serial numbers, and connecting product movement back to fulfillment activity.

At the same time, shipping costs needed attention. Dupray’s products can involve larger parcels, accessories, and multi-package shipments, which means carrier choice and packout logic have a direct impact on cost per package.

WHAT 247 IMPROVED

A fulfillment operation built around traceability and cost control

247 helped Dupray strengthen the operational foundation behind fulfillment: lot tracking, serial number tracking, custom OMS connectivity, regional carrier access, and multi-package shipping logic through Parcel Plus.

Before
Onboard
Traceable
Optimized
LotsTracking rebuilt
SerialsUnit tracking supported
OMSCustom integration
ShippingParcel Plus optimized
BUNDLE & COMPONENT LOGIC

Multi-component Dupray bundles without fulfillment confusion

Dupray sells product combinations where a single customer order can involve multiple components — like filters with tabletops, steam cleaners with hoses, and accessory kits with attachments. 247 helped translate those bundle rules into clean warehouse execution.

Bundle-ready fulfillment

247 supports Dupray orders that combine core products, accessories, filters, hoses, attachments, and add-ons in one repeatable fulfillment workflow.

Component-level inventory logic

Bundles stay connected to the inventory available for each individual component, helping avoid oversells, missing items, and fulfillment exceptions.

Traceable packout execution

Lot tracking, serial tracking, and clear pick instructions help Dupray maintain control across bundled and multi-component shipments.

Dupray Bundle Logic Steam cleaners, filters, hoses & attachments
Active
Dupray steam cleaner bundle component Steam Cleaner SKU: DUP-STEAM Qty 1
+
Dupray hose bundle component Hose SKU: DUP-HOSE Qty 1
+
Dupray attachment bundle component Attachments SKU: DUP-ATTACH Qty Set
Finished Order Steam Cleaner Bundle
Inventory Logic Bundle availability controlled by each component SKU
Multi-Component Orders Handle steam cleaners, hoses, filters, tabletops, and attachment kits without slowing down fulfillment.
Component Logic Each bundle stays tied to the inventory available for every product, accessory, and replacement part.
Dupray multi-channel fulfillment operation
Multi-channel fulfillment DTC, Amazon FBM, Costco Online, and returns connected.
Traceability built in Lot tracking, serial tracking, and custom OMS data connected.
THE 247 SOLUTION

One operation for DTC, Amazon FBM, Costco Online, and traceability

247 helped Dupray build a fulfillment operation where orders, inventory, lot tracking, serial numbers, returns, and transportation could be managed in one connected workflow.

From daily DTC orders and Amazon FBM shipments to Costco Online fulfillment and multi-component product bundles, 247 supports Dupray across channels while keeping product movement traceable through lot and serial tracking. Their custom OMS was integrated into the operation so order and inventory data could move cleanly between Dupray’s systems and 247’s warehouse workflows.

WAREHOUSE STRATEGY

From one Ontario node to bicoastal Canadian fulfillment coverage

Dupray started with 247 in Ontario to rebuild fulfillment control around lot tracking, serial tracking, custom OMS workflows, and multi-channel order execution. As volume grows, the operation can expand into British Columbia for stronger west-side coverage.

Ontario, Canada Active fulfillment node
Initial fulfillment base for DTC, Amazon FBM, Costco Online, returns, lot tracking, serial tracking, and custom OMS workflows.
British Columbia, Canada Expansion path
Future west-side inventory positioning can help reduce delivery distance for British Columbia, Alberta, and western customer demand.
Planning a multi-node fulfillment strategy? Contact us →
Dupray parcel cost reduction through 247 Fulfillment
39% Lower cost per package
PARCEL PLUS ACTIVE
Regional Carrier options leveraged
Multi-box Shipping logic improved
Order
Best Carrier
SHIPPING COST REDUCTION

Parcel Plus helped reduce Dupray’s cost per package by 39%

Dupray’s shipping profile required more than default parcel logic. With larger products, accessories, and multi-package orders, carrier selection and packout decisions had a direct impact on fulfillment cost.

247 helped reduce Dupray’s cost per package by 39% by leveraging regional carriers and stronger multi-package shipping options through Parcel Plus, giving Dupray more control over delivery economics.

Regional carrier access Orders could be routed through stronger regional options where they made sense.
Multi-package shipping Improved options for orders with multiple boxes, accessories, or larger shipment profiles.
Better cost control Parcel Plus helped lower cost per package without sacrificing operational visibility.
CUSTOM OMS INTEGRATION

247 connected directly to Dupray’s custom OMS

Dupray runs on a custom OMS, so the integration needed to match their operational flow instead of forcing the brand into a generic setup. 247 connected into the order and inventory workflow so fulfillment data could move cleanly between Dupray’s system and the warehouse floor.

That connection made it easier to sync orders, inventory, lot data, serial numbers, shipment updates, and fulfillment activity while letting Dupray continue working inside the system built around their business.

DTC Online orders
Retail B2B workflows
Support Recall visibility
CUSTOM OMS Dupray System

Orders, inventory, lot data, serials, and fulfillment rules route through Dupray’s custom OMS.

247 WMS Fulfillment Execution
LotsTracked
SerialsCaptured
OrdersSynced
ShippingOptimized
Custom OMS order received
Lot and serial data captured
Warehouse fulfillment triggered
THE RESULT

Better traceability, stronger control, and lower cost per package.

By moving into 247’s fulfillment operation, Dupray gained stronger lot tracking, serial number visibility, custom OMS connectivity, and smarter shipping workflows through regional carrier and multi-package options.

01 Lots

Improved lot tracking to support recall readiness and product traceability.

02 Serials

Serial number tracking to connect unit-level product movement to fulfillment activity.

03 OMS

Custom OMS integration made order and inventory syncing easier to manage.

04 Lower cost

Reduced cost per package through regional carriers and multi-package shipping options.

For growing ecommerce brands

Ready to scale like Dupray?

Tell us your platform, order volume, and brand details. Our team will review your request and help you build a faster, cleaner fulfillment operation.

Takes under 60 seconds.