CASE STUDY / GLAMRDiP

Helping GLAMRDiP regain control of beauty fulfillment

GLAMRDiP was moving from a 4PL partner with poor inventory visibility, inconsistent fulfillment, and thousands of backorders that needed to ship fast. They needed a Canadian fulfillment partner that could onboard quickly, execute a custom packout process, and bring structure back to daily operations.

BEAUTY FULFILLMENT Live
GLAMRDiP fulfillment and custom packout
Challenge Thousands of Backorders
Workflow Custom Branded Packout
Outcome Regaining Operational Control
High-detail beauty fulfillment. Custom mailers, inserts, placement rules, and SKU-level packout execution.
THE EXPANSION

After strong growth in Australia and the UK, GLAMRDiP expanded into Canada

GLAMRDiP had already built strong momentum in Australia and the UK, and Canada was the next major market to support. But the Canadian fulfillment experience was not moving the way the brand needed it to.

Inventory visibility was limited, fulfillment was inconsistent, and thousands of backorders needed to be cleared quickly. GLAMRDiP needed a fulfillment partner that could move fast, understand the details, and rebuild the operation around the customer experience their brand was known for.

GLAMRDiP beauty fulfillment complexity
Limited Visibility Poor inventory clarity from their previous 4PL setup
Backorder Pressure Thousands of orders needed to move quickly
Custom Packout Specific mailers, inserts, and packing instructions
THE PROBLEM

Canadian growth exposed fulfillment gaps

GLAMRDiP had already proven strong demand in Australia and the UK, but the Canadian operation was not running the way the brand needed. Their previous 4PL setup created poor inventory visibility, inconsistent fulfillment, and limited control over the customer experience.

At the same time, GLAMRDiP had thousands of backorders that needed to be cleared quickly. The operation needed a partner that could onboard fast, bring structure to inventory and order flow, and execute a highly detailed beauty packout process without slowing the brand down.

BACKORDER RECOVERY

Clearing thousands of Canadian backorders, fast.

When GLAMRDiP’s inventory arrived, there were roughly 4,000 Canadian backorders waiting to be fulfilled. 247 worked quickly to receive inventory, organize the workflow, apply GLAMRDiP’s custom packout rules, and start moving orders out the door.

ORDER QUEUE Clearing
Backorders remaining 4,000 → cleared
01 Inventory received
02 Orders organized
03 Packout rules applied
04 Backorders shipped
01 4,000

Canadian backorders entered the operation and needed to be moved quickly.

02 Fast intake

247 received and organized inventory so fulfillment could begin without a slow ramp-up.

03 Custom rules

Orders were packed with GLAMRDiP’s required mailers, inserts, and presentation details.

04 Queue cleared

The focus was simple: get Canadian customers their orders while protecting the brand experience.

CUSTOM PACKOUT EXPERIENCE

Custom packout Built around GLAMRDiP’s ideal unboxing experience

GLAMRDiP’s fulfillment workflow needed to feel intentional from the moment the package arrived. Every order could require different branded mailers, marketing inserts, instruction booklets, gifts, add-ons, and product placement rules.

247 helped turn those details into repeatable fulfillment instructions, so GLAMRDiP could deliver a consistent branded unboxing experience while still moving orders quickly.

Beauty fulfillment branded box packout
PACKOUT RULE Logo-facing placement

Die-cut kits help keep nail powders positioned cleanly for a branded reveal.

Beauty fulfillment gifts and add ons
Gifts + add-ons Triggered by order profile
Beauty fulfillment thank you card insert
Marketing inserts Added by product or campaign rule
01 Automation-based inserts

Different marketing inserts, thank-you cards, instruction booklets, and campaign materials can be added based on the products in the order.

02 Branded mailer logic

Custom mailers and packaging formats can be selected based on order type, product mix, gifts, bundles, or add-ons.

03 Die-cut kit placement

Nail powders can be placed into die-cut kits with the logo facing outward, creating a cleaner and more intentional unboxing moment.

04 Brand experience at scale

The goal is not just to ship the order. It is to protect the way the customer experiences GLAMRDiP when the package arrives.

WAREHOUSE STRATEGY

Starting in Toronto, Canada where order volume was strongest

GLAMRDiP’s Canadian demand was heavily concentrated in Ontario and Quebec, so the first priority was keeping the fulfillment strategy simple, fast, and controlled. 247 started the operation in Canada to get inventory live, clear backorders, and support the provinces driving the most order volume.

Toronto, Canada Eastern Canada
Strategically located to cover eastern Canada with fast, reliable 1–3 day delivery.
Vancouver, Canada Western Canada
Near major western ports for faster, lower-cost inbound shipping from Asia.
Not sure which location is best for you? Contact us →
SHOPIFY CONNECTION

Orders flowed from Shopify directly into 247

GLAMRDiP’s Canadian orders were pushed from Shopify into 247’s fulfillment workflow, giving our team the order data needed to pick, pack, and ship quickly.

From there, 247 handled the operational execution — receiving inventory, managing order flow, applying custom packout rules, and helping move Canadian backorders out the door.

STORE FRONT Connected

Canadian orders, customer details, SKUs, and shipping information pushed from Shopify.

247 WMS Order Fulfillment
OrdersSynced
InventoryReceived
PackoutRules Applied
BackordersMoving
Shopify order received
SKU mapped to warehouse workflow
Custom packout instructions applied
Order released for picking
PARTNER STORY

“We've been working with 247 Fulfilment since early 2025. Worked with lots of 3PLs now and these guys are definitely a stand out. The team is super reliable, fair pricing and overall a solid fulfilment partner.”

Daniel Spencer
Daniel Spencer Scale Labs, Operations
GLAMRDiP × 247 Reliable beauty fulfillment during rapid growth.
Reliable fulfillment partner
Fair and transparent pricing
Strong operational support
THE RESULT

A more controlled fulfillment operation for a fast-growing beauty brand.

By moving GLAMRDiP into 247’s fulfillment workflow, their team gained a more reliable Canadian operation with better order flow, faster backorder recovery, and the ability to execute highly branded packouts at scale.

01 4,000

Canadian backorders entered the operation and were prioritized for fast movement.

02 Fast launch

Shopify orders were connected into 247’s workflow so fulfillment could begin quickly.

03 Custom packout

Marketing inserts, instruction booklets, gifts, add-ons, and branded mailers were built into the process.

04 Better control

GLAMRDiP gained a fulfillment partner that could support visibility, execution, and customer experience.

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