CASE STUDY / HEXCLAD CANADA

Helping HexClad launch & scale Canadian fulfillment

HexClad needed a Canadian 3PL partner that could handle inventory growth, DTC orders, retail requirements, Amazon prep, returns, and shipping performance without slowing the brand down.

CANADA OPERATION Live
HexClad Canada fulfillment
ChannelsDTC + Retail
WarehousesToronto + Vancouver
Key Metric21% Shipping Savings
Heavy cookware. High expectations. Built for reliable Canadian fulfillment and smarter shipping.
THE EXPANSION

After massive U.S. growth, HexClad set its sights on Canada

In 2023, HexClad was preparing to expand into Canada after seeing major momentum in the United States. The brand needed a fulfillment partner that could help move quickly - from setup and onboarding to inventory receiving, operational workflows, and launch readiness.

247 worked closely with the HexClad team to support the Canadian launch in a tight timeframe, helping create the fulfillment foundation needed to serve Canadian customers from day one.

Cookware fulfillment complexity
Inventory Influx More product entering Canada
Channel Complexity DTC, Retail & Amazon
Shipping Pressure Heavy cookware costs more to move
THE PROBLEM

Canadian growth created operational complexity

HexClad’s expansion into Canada meant more inventory, more channels, more retail requirements, and more pressure on shipping costs. The operation needed to support fast-moving DTC orders, large inventory influx and turbulent sales periods while also preparing inventory for retail and Amazon workflows.

WHAT 247 IMPROVED

A fulfillment operation built to support powerful growth

The goal was not just to store cookware. It was to create an operation that could handle higher inventory volume, multiple channels, and shipping pressure without losing control. By leveraging 247's systems and bicoastal network, HexClad was able to scale across Canada while reducing shipping costs by 21%.

Before
Launch
Scale
Optimized
DTCFulfillment active
RetailCompliance supported
AmazonPrep enabled
ShippingCarrier strategy improved
BUNDLING DURING OFFER PERIODS

Bundle-heavy promotions without operational chaos

HexClad frequently runs offer periods where orders can involve cookware sets, add-ons, promotional bundles, and multi-component products. 247’s WMS made it easy to translate those offers into clean warehouse execution.

Offer-period execution

During promotional spikes, 247 could support higher bundle volume while keeping orders moving through the warehouse.

Component-level inventory logic

Bundles remained connected to individual SKU availability, helping avoid oversells and fulfillment confusion.

Cookware bundle assembly

Multi-item cookware sets, gifts, add-ons, and promotional offers could be picked and packed with repeatable instructions.

Offer Period Bundle Logic Cookware sets, bundles & promotional offers
Active
HexClad cookware bundle component Frying Pan SKU: HEX-01 Qty 1
+
HexClad cookware bundle component Lid SKU: HEX-02 Qty 1
+
HexClad cookware bundle component Utensil Set SKU: HEX-03 Qty 1
Finished Offer Cookware Bundle
Inventory Logic Bundle availability controlled by component inventory
Offer-Period Bundles Handle bundle-heavy promotions without slowing down fulfillment.
Component Logic Each bundle stays tied to the inventory available for every component SKU.
HexClad fulfillment operation
DTC OrdersActive
Retail ComplianceSupported
Amazon PrepEnabled
ReturnsProcessed
One Canadian operation DTC, retail, Amazon, and returns connected.
Inventory visibility Better control across Canadian demand.
THE 247 SOLUTION

One operation for DTC, retail, Amazon, and returns

247 helped support a Canadian operation where inventory, fulfillment, channel requirements, and transportation could be managed in one connected workflow.

From Costco Roadshows and Amazon replenishments to daily ecommerce orders, 247 manages fulfillment across channels through a connected warehouse network, ensuring inventory is positioned strategically and shipments are delivered as efficiently as possible.

WAREHOUSE STRATEGY

From Canadian launch to bicoastal fulfillment coverage

Following a successful Canadian launch in Toronto, 247 helped expand HexClad into a bicoastal Canadian fulfillment network that reduced shipping costs, improved customer delivery times, and supported growing DTC, Amazon FBA, and Costco demand nationwide.

Toronto, Canada Eastern Canada
Strategically located to cover eastern Canada with fast, reliable 1–3 day delivery.
Vancouver, Canada Western Canada
Near major western ports for faster, lower-cost inbound shipping from Asia.
Not sure which location is best for you? Contact us →
HexClad bicoastal cookware fulfillment
HexClad cookware fulfilled by 247
21% Shipping savings
BICOASTAL SHIPPING ACTIVE
ON ↔ BC Canadian fulfillment coverage
Heavy Parcels Cookware shipping optimization
Toronto
British Columbia
SHIPPING COST REDUCTION

Bicoastal fulfillment helped reduce shipping costs by 21%

Cookware creates a challenging shipping profile. Products are heavier, boxes are larger, and multi-piece orders can become expensive to move when every shipment is routed from one origin point.

By using 247’s Toronto and BC fulfillment nodes, combined with strong carrier rates for heavier, oversized, and multi-package shipments, HexClad reduced shipping costs by 21% while improving delivery coverage across Canada.

Lower shipping zones Orders could ship from the fulfillment node closest to the customer.
Heavy parcel optimization Carrier strategy built for cookware, heavier cartons, and multi-piece orders.
Better margin control Shipping savings matter heavily when products are large, heavy, and premium.
CUSTOM ERP CONNECTION

247 connected directly to Fulfil for smooth syncing

HexClad’s sales channels feed into Fulfil as their central ERP. From there, 247 built and supported a custom connection that syncs orders, inventory, purchase orders, and fulfillment data directly into our warehouse workflow.

This lets HexClad continue managing operations inside Fulfil, while 247 receives the structured data needed to receive inventory, allocate orders, pick, pack, ship, and keep stock levels aligned.

Shopify
Amazon
Costco
247 WMS Fulfillment Execution
Available18,420
Allocated2,184
Inbound6 POs
Backorder184
Fulfil order received
Inventory synced to 247
Warehouse fulfillment triggered
PARTNER STORY

“We have been working with the team at 247 and could not be happier. Great organization and order fulfillment, especially during the offer periods. They are on top of it.”

Aaron G.
Aaron G. HexClad
HEXCLAD × 247 Offer-period fulfillment without the chaos.
Organized order fulfillment
Peak-period support
Canadian customer delivery
THE RESULT

Better coverage, lower shipping costs, and faster replenishment.

By moving HexClad into 247’s Canadian fulfillment network, their team gained a stronger operating base for DTC orders, retail replenishment, and Amazon FBA inventory movement.

01 21%

shipping savings across Canadian fulfillment operations.

02 2.3 days

average delivery time to customers across Canada.

03 Faster retail

replenishment support for wholesale and retail inventory movement.

04 FBA ready

faster Amazon FBA replenishment to keep inventory moving.

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